You use your display name whenever you sign in to your account. You’ll also see it on any Windows 10 devices that you’ve signed into with your Microsoft Account, and it’s the name people see when you send emails or participate in an Outlook.com group. This name may differ from your local account’s display name.
Here’s how to change your display name if you’re signed in to your Microsoft account:
Sign in to the Your info page on the Microsoft account website.
Under your name, select Edit name. If there’s no name listed yet, select Add name.
Enter the name you want, then type the CAPTCHA and select Save. Some names may not be allowed if they contain blocked words or phrases. If you get an error when you enter your name, try a nickname instead.
If the display name doesn’t change right away, or if the old name is still showing in emails, your information may be cached. To get the name to update quickly, you can switch to your local account, then sign back in to your Microsoft account.
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The display name doesn’t change your gamertag. If you want a new gamertag, see How to change your Xbox gamertag.
Get more help setting up and managing your Microsoft account
Compliance with policies
A display name should not violate WhatsApp Commerce and Business policies. An example for a store that sells wine glasses:
- Accepted: ABC Wine Glasses
- Not accepted: ABC Wine
Within your company, you may have separate WhatsApp business accounts for different divisions; only those divisions that are compliant with WhatsApp’s Commerce Policy may have a WhatsApp business account.
Accurate representation of your business
A display name should represent:
- A business or its service, product, or department
- A test account or a demo account and it must maintain an association to the business (e.g., Fresh Produce Test)
A display name should not be:
- An individual’s full name
- A generic term (e.g., Fashion)
- A generic geographic location (e.g., New York)
- A slogan or a long description
An organization with a government affiliation needs the WhatsApp team’s approval
Consistency with external branding
A display name must have consistent branding with external sources (e.g., a company’s website or marketing). An example for a product line named “Fresh Produce Cold Pressed Juices”:
- Accepted: Fresh Produce Cold Pressed Juices (how it is branded on your website)
- Not accepted: Fresh Produce Juices (you changed branding by removing “Cold Pressed”)
- Not accepted: FP Cold Pressed Juices (you added an abbreviation to the company name inconsistent with external branding)
Clear relationship with your business
A display name must have a clear relationship with your business (must be referred on the business’s website or external media references). For example:
- Accepted: Name of a charity mentioned on a non-profit organization’s website
- Not accepted: Name of a charity not mentioned on any external websites
If the relationship between your company and the brand is not obvious, indicate the relationship using “by [company name].”
- Not accepted: Fruit Snacks (Fresh Produce owns the Fruit Snacks brand but their association is not mentioned on any external websites)
- Accepted: Fruit Snacks by Fresh Produce
If the display name represents a business that the company is working with (i.e., if the business is an agency, distributor, partner, or parent company), then the relationship between the business represented in the display name and end-client business must be evident and clear in both parties’ business websites.
For example, if Global Voyager signs up for WhatsApp and wants to use the display name Commercial Air, they must submit links to both websites stating that Commercial Air is a subsidiary of Global Voyager.
Correct formatting, in compliance with the rules set forth below
See Formatting Guidelines below.
Formatting Guidelines
Your display name will be rejected if there are formatting errors so it is important to comply with the following rules. (Note: These rules do not apply if a business or an organization already brands this way. In that case, the display name may incorporate punctuation, capitalization, etc. that matches the external branding.)
